Chatbots are not as A.I.-driven as you might think (yet)

Consumer interests have changed, and they will keep changing. Social media switched the balance of power away from company-controlled communication and into the consumer camp -- not just in-the-moment, but precisely at their moment, on their devices, on the channels they choose. But with the advent of messaging and the recent injection of A.I. into messaging platforms in the form of chatbots, it's more than just communication that is shifting -- it's the entire way people and businesses interact. While messaging platforms are the future of consumer-brand engagement, A.I. technology is in its infancy as it relates to truly engaging with humans. There is a long way to go before people are having open-ended conversations with chatbots that don't end in disappointment. Before I explain my point, here's some background on messaging apps.