The biggest impact of machine learning for digital marketing professionals

The digital marketing profession is undergoing a tremendous shift. Machine learning is altering the dynamic between advertisers and customers in countless ways. A study by Gartner found that 30% of companies will use AI in their sales by the end of next year. A stunning 97% of marketing managers believe that machine learning is the future of their profession. Social media marketing, PPC advertising, native ads, and media buying are just some of the disciplines that are evolving with machine learning.