What impact will AI have on Marketing?

If last year the focus was on chatbots, in 2017 we must take a careful look at Artificial Intelligence - AI for short - especially in the field of marketing. AI is a scientific branch that aims to reproduce human behaviors and cognitive intelligence thanks to computer science. Supposedly, automated tasks would overall improve people's lives and allow them more freedom, since they will not have to deal with the "technical" aspects of their daily "chores". To give an example, AI is what make Tom Cruise so efficient at his job in Minority Report. Overall, from writing skills to driving skills, through vocal recognition and many others, Artificial Intelligence will impact the world more than Internet and robots combined.