How Artificial Intelligence Can Uncover Customer Needs in Real Time While They Shop in the Store

How do you know when a customer has experienced that magic moment of falling in love with a product at your store? This is a huge question for retailers of all types, ranging from high-consideration retailers such as fashion and luxury to chain stores selling detergent and soda pop. People exploring the aisles in a grocery store or browsing through blouses in a boutique clothing store give off clues about what they want long before they make a purchase. Perhaps they handle three different sizes of that blouse or examine price tags carefully for competing brands of soda pop. These clues are not always easy for store associates and salespeople to notice, especially in stores where employees are handling a variety of other jobs such as stocking shelves.