The Future Marketing Trends That Rocked 2017 Marketing Insider Group

At the end of 2017, we were not merely discussing what the future of marketing will be like. No longer are artificial intelligence, VR, voice activation and other tech next-generation concepts reserved for big budget brands to play around with. Nor are marketers trapped by the traditional tame, safe, and well-defined brand-consumer relationship. CMOs and marketing leaders across the board are using the future in today's marketing strategies, turning what was once viewed as'radical' into the riveting, ever-changing new version of'conventional.' It's much easier to get a clear view of what's ahead from the top of the mountain. This article is a round-up of the predictions by the industry's most visionary marketing directors, CEOs and chief content strategists.