McCann Japan Finally Hires a Robot as Creative Director

Today in Press Releases That Should Be Taken Very Seriously, McCann Japan has finally turned the wildest dreams of holding company executives into reality by automating the creative director role. The AI CD will, in fact, attend the Tokyo office's new employee welcoming ceremony on April 1st along with 11 recent college grads who have also joined the McCann team. And yes, that date is pure coincidence. "AI-CD? is artificial intelligence that is able to give creative direction for commercials." Until now, the production of commercials has been dependent on the intangible experience and know-how of human creators." According to McCann's Japanese office, a team called McCANN MILLENNIALS (of course) developed this full-service replacement for your least favorite creative director. These clever whippersnappers analyzed and "deconstructed" a whole bunch of ads including "the winners of the All Japan Radio & Television Commercial Confederation's annual CM Festival (ACC CM Festival) awards for the past 10 years" in order to give the robot a database from which it can best determine which factors make the perfect ad for "any given product or message." The release calls the resulting process "logic-based creative direction," and we can imagine Sir Martin Sorrell salivating. It's not a stretch to imagine AI-CD making ads for certain categories like, say, auto that are actually better than most of the stuff on TV. "Our team didn't have a creative director, so we thought, why not create one ourselves with artificial intelligence?