Is the new Fire TV Stick 4K really faster? It depends

The Dell Laptop Buying Guide UK: Which Dell Laptop Should You Buy? When you purchase through links in our articles, we may earn a small commission. Is the new Fire TV Stick 4K really faster? Last week, Amazon launched a new Fire TV Stick 4K with a bold claim: It's nearly 20 to 40 percent faster, the company says, than "a similarly priced 4K streaming stick from another leading brand." Amazon won't name the competitor, but in my own tests, the advantage over comparably priced streamers isn't so clear-cut.