Deep Learning–AI that Recognizes Attitude & Intention–From RTB House

RTB House, a technology company specializing in retargeting scenarios, has come up with a brand new model that relies on deep learning (currently the most promising subfield of AI-oriented research) to craft digital features that recognize the attitude, intention and intent of internet users. It allows for accurate estimation of the conversion probability, which in turn makes personalized retargeting more efficient than before. The model can even be applied to users who haven't clicked ads, a long-sought after feature of digital marketers. Users take hundreds of small steps when visiting advertiser's website. The model developed by RTB House uses deep learning to identify every one of these footprints, in order to find patterns in decision-making.