How to leverage artificial intelligence in your e-commerce business - CUInsight

Gone are the days of one-size-fits-all sales funnels. Instead, e-commerce marketers must rely on personalization and customer engagement to cut through the noise in a customer's inbox and turn clicks into sales. Thankfully, advances in artificial intelligence have made it easier than ever for small business owners to target individual customers with messaging that converts. From sophisticated email algorithms, to chatbots and app notifications, AI can help you track and respond directly to customer behavior insights. Customers are starting to expect more personalization from online retailers, too.