How Amazon Is Breaking Into Fashion With Machine Learning

Amazon.com Inc. (NASDAQ: AMZN) saw its shares rise marginally on Wednesday after the company announced a new product in its Echo line. The e-commerce giant is expanding its virtual assistant to help users manage their closets and image better. Ultimately, Alexa will help users look their best with the Echo Look. Alexa on Echo Look is a style assistant that gives personalized recommendations, helps keep users' closets organized and provides fashion inspiration. Echo Look offers features like Style Check, Collections and suggestions of new pieces to complement users' existing wardrobe.