How companies are using chatbots for marketing: Part 2

In Part 1 of this series, I profiled how two companies -- Domino's Pizza and KLM Royal Dutch Airlines -- are using chatbots to boost their brands and smoothe interactions with their customers. This time, we'll continue by looking at cosmetics retailer Sephora and sharing some of the lessons marketers can learn from these leaders' experiments. Company description: The French cosmetics company offers makeup, fragrance, skin care and hair care goods for men and women featuring more than 300 brands and its own label. It has approximately 2,300 stores in 33 countries. Its parent company, LVMH Moët Hennessy Louis Vuitton, reports revenues of 4 billion euros in the first nine months of 2017 in the Perfumes & Cosmetics business group, which Sephora is a part of.