Artificial Intelligence (AI) Offers New Ways to Improve Consumer Financial Health

Proactive insights and personalized guidance are becoming a differentiator in the financial services marketplace, Artificial intelligence (AI), machine learning and eventually the Internet of Things will all play a role in improving a consumer's financial health and well-being. At the same time, as many as three in five consumers say banks are failing to keep up with their need. To win in banking, financial institutions must take steps to serve these customers by helping them improve their financial well being. "Cognitive" Banking – a combination of Artificial Intelligence (AI), predictive analytics and conversational capabilities tailored to financial institutions – provides a huge opportunity for banks to improve their relationships with customers and support them in leading healthy financial lifestyles. Here are a few ways how.