The New Age of Email

Email marketing is often misunderstood. When people ask me what I do and I tell them I'm an email marketing specialist, the first (and most frequent) response I get is "Oh, so you send all those spam emails? Or "Oh, so you just send emails all day? I wish that's all I had to do." This is annoying for a number of reasons, but mostly because it seems that no one really appreciates (or understands) the effort that goes into making a good email. We live in a time of rapid growth and innovation.