GA Indico Present: How Machine Learning is Shaping the World of Digital Marketing

Where marketers used to rely on a mix of broad demographic data and personal intuition to engage audiences, data analytics and predictive algorithms are now helping them tailor messaging right down to the word. Machine learning lets you say: I want to target people that have posted a picture of a guitar in the last three months, or: I want to target people with the INTP personality type that posted something angry about Bernie Sanders recently. Markers have really managed to crack the code and find ways to innovate using machine learning. Join us and hear indico CEO Slater Victoroff explore the science behind today's stronger, data-driven marketing campaigns, and find out how you can start applying these strategies to your business!