AI entrepreneurs: 3 things to check before you pursue a customer

Not all applications are ready for AI, despite recent major advances in the field and enabling infrastructure. Anxiety over the prospect of being disrupted is prompting leaders in all industries to experiment with AI-powered solutions. This makes it difficult for aspiring entrepreneurs to distinguish C-suite curiosity from a long-term intention to buy. If AI startups want to move their work beyond the pilot stage toward sustainable, long-term growth, they should avoid chasing opportunities where the stakeholders are not culturally ready for AI, or where more effective technology could be applied. Before you even start working with a potential customer's data, you need to understand the ABCs of AI-readiness: Acceptance, Better Solutions, and Costs.