3 Reasons Why Digital Transformation Is More Than Just a Fad

This post comes from the perspective of Montserrat Corominas and Dave Darsch. These terms have become buzzwords, thrown around to describe every new app or digital offering. Some key digitization landmarks might seem like little more than fun gimmicks - like Pokémon Go, or kitsch Snapchat/Instagram masks. But these examples, and many more, show that we are actually in a phenomenally exciting moment for virtual transformation: and it's here to stay. Digitization is shifting the vast majority of our everyday processes into the virtual arena.