2017 marketing data trends: Machine learning, IoT, and real-time streaming Netimperative - latest digital marketing news

Big data continues to be the fastest-growing segment of the information management software market. New findings from Ovum estimates that the big data market will grow from $1.7bn in 2016 to $9.4bn by 2020, comprising 10% of the overall market for information management tooling. Ovum's 2017 Trends to Watch: Big Data report highlights that while the breakout use case for big data in 2017 will be streaming, machine learning will be the factor that disrupts the landscape the most. Under the covers, machine learning is already becoming ubiquitous as it is embedded in many services that consumers take for granted. Increasingly, machine learning is becoming embedded in enterprise software and tooling for integrating and preparing data.