Google Home to Be Available for 129, Start Shipping in November

But now that the devices have been revealed, it's fair to say that the Google-made factor is not the sole push for Pixel devices. A central element of all the new gadgets is the Google Assistant, which uses artificial intelligence to deliver what CEO Sundar Pichai described as "a personal Google for each and every user". Answering questions plays to Google's strengths, but hardware has generally been a weakness for the company. "Search is increasingly taking place in many more places, via many more devices and through new interfaces", Husson said, so to stay relevant in the long run, Google is finding ways to embed Google Assistant into people's lives. Yes, it's similar to Siri, but it's fair to say Google is better at search than Apple, so its assistant should reflect that.