The new AI frontier: Hyperpersonalized automated advertising

Advertisers know ads are most successful when they promote the right product at the right time to the right customer. However, getting the combination of product, timing, customer and channel correct is incredibly difficult. Advertisers have long sought after the goal of hyperpersonalization, where individual promotions can be tailored and targeted to individual people at the right time, in the right format and through the right channel that will meet an immediate need and result in a greater chance of conversion. With traditional approaches to advertising -- print ads, TV commercials or billboards -- it's impossible to create highly personalized ads, as the audience is bound to be relatively diverse. The advent of IoT and mobile technology, combined with big data gleaned from customer interactions, gives advertisers the opportunity to target their customers through incredibly personal and timely information about customer behaviors.