Apple is reportedly turning to publishers for help with Siri AI

Apple is in negotiations with news publishers to use their content to bolster Siri AI, according to The Wall Street Journal. In recent months, the company has reportedly reached out to media companies to propose new, multi-year deals that would allow it to use their content to deliver current news and other information though its redesigned personal assistant. Siri AI is expected to be released with iOS 27 when it becomes available to the public sometime later this year. The Journal did not reveal the specific publishers Apple reached out to, but did note the company has proposed structuring payments around a variable compensation plan, which would see it pay those organizations when their content is used. By contrast, most large AI labs like OpenAI have typically offered guaranteed fees in exchange for broad access.