The Dupe Killer: Tracking copies with AI

To receive the Vogue Business newsletter, sign up here. For Deloitte, one of the big four accounting firms, the name of its intellectual property protection tool – which counts Jimmy Choo among the global fashion brands using the service – is intentionally bold to match its ambitions. Dupe Killer is a new piece of technology that searches for design infringements using artificial intelligence by learning the shape or configuration of a product and seeking out copies. This is different from detecting counterfeit goods, where the name is stolen and traded upon. Instead, Dupe Killer operates in a world where the only clues are visual.