A.I.mpact, Part 3: Who's On Your Marketing Team of Tomorrow?

Whether they're in marketing or some other discipline, it's odds-on that when artificial intelligence in the workplace is mentioned to somebody, one of the first thoughts to leap into his or her head is, "Will it take away my job?" And people have been asking it for a really long time. The tension between machine learning and human intellect has been routinely reflected in popular media: In our past two entries in this series, we did call-outs to an Avengers movie, Star Trek and Mad Men for their takes on AI as a nefarious change agent who'll suck the humanism out of our lives. But as far back as the 1950s, the notion that computers might supplant us in the workplace was very much on people's minds. So much so it was a comic premise of a 1957 Tracy-Hepburn comedy, Desk Set.