AI For Marketing: What Comes Next

Marketers who look for artificial intelligence to provide fresh insights don't always get what they want. Insights are not always easy to categorize, let alone evaluate and implement. The result: patterns that may be intriguing but unprofitable to pursue. I recently asked R. J. Talyor, Founder and CEO of Pattern89, an AI firm that helps marketers predict their campaigns' performance, for his thoughts. Paul Talbot: Since marketers began to use AI, what unintended consequences of significance have emerged?