Google's New Smart Products Might Force Changes to Ad Business CRM Daily
For consumers seeking convenience and speed, it all sounds great. But how will any of it make Google money? The Mountain View, Calif., company's apparent transition from go-to search engine to omnipresent virtual assistant probably will require rethinking its advertising business. By tracking Web browsing, emails, chats and more, Google has become a dominant force in digital ads. It mines that wealth of personal data to present ads to the people most likely to care about them.
Jun-1-2016, 07:11:57 GMT
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