Health Insurers Embrace Cognitive

Health care is moving away from the traditional fee-for-service model to an outcomes-based model that takes a more comprehensive view of treatment and prevention. For health insurers, this means reacting dynamically and changing business models to stay responsive to market demands. New developments in cognitive computing can help insurers stay on top of changing consumer and regulatory expectations. Historically, health insurance has been a volume game. Insurers understood their business in terms of the number of claims processed, but rarely looked at other variables, including how much expense and repetitive work goes into claims management or how specific groups of policyholders use their health insurance.