Get Up to 36% Off With the Best Prime Day Kindle Deals (2026): Paperwhite, Colorsoft, Kids

There's no better time to get a Kindle than during Amazon's own sale event. There's a pretty easy rule to buying a Kindle: Wait for a sale. Amazon's Prime Day Kindle deals, which happen every summer and fall, plus other sale events like Black Friday, always offer the best prices. While Amazon's summer Prime Days were in July in previous years, this year it started early and ran for the entirety of this week. Today's the final day, so there's no time to waste if you want a better price for a Kindle.