5 Practical Examples Of How AI Is Transforming Digital Marketing For Businesses - ReadWrite

Artificial Intelligence (AI) has immensely impacted digital marketing, allowing businesses and marketers to control and analyze vast sets of consumer data without the need for direct human interventions. As consumer market trends change due to social influence, digital marketers are left leveraging the digital capabilities of AI to attract, retain and engage with customers in a more personalized frequency. Research reveals that digital marketers spend around 15% of the departmental budget on AI-related tools, and while these monetary efforts have grown at stratospheric rates, more than a third of marketers still say they are unable to properly measure the impact these AI tools have on their direct business. Ongoing development of AI capabilities gives businesses a better understanding of who their target customer audience is, and how they can improve their engagement through meaningful content efforts. With the global digital marketing software sector expected to grow to more than $67.53 billion in 2022, up from $56.77 billion in 2021, here's a review of the five best use cases of how AI has helped transform digital marketing for businesses.