Innovative AI: Humanise customer experiences through extreme personalisation - TechRevolution

Artificial intelligence and machine learning are increasingly automating human tasks, but it's not all bad news for us. In fact, among the first areas where this advanced technology is already adding value is AI marketing and conversational commerce. Intelligent systems are helping businesses more effectively connect customers in important touch points ranging from marketing and sales to customer support. The irony of it is that AI can help make business personal again via "extreme personalization", where systems and their human counterparts, learn to deliver meaningful value to individual customers at scale through each engagement over time. But to do so requires more than intelligent technology, it requires a change in executive mindsets to shift the course of AI from scaling one-to-many customer experiences to that of customer-centered extreme personalization.