Automatically Segmenting Data With Clustering

One of the most common analyses we perform is to look for patterns in data. What market segments can we divide our customers into? How do we find clusters of individuals in a network of users? It's possible to answer these questions with Machine Learning. Even when you don't know which specific segments to look for, or have unstructured data, you can use a variety of techniques to algorithmically find emergent patterns in your data and properly segment or classify outcomes.