Apple cuts HomePod price to $299

Apple has cut the HomePod price by up to 18 percent in various regions as it seemingly tries to gain more of a foothold in a competitive market. As spotted by 9to5 Mac, the smart speaker is down from $349 to $299 in its US store, $449 to $399 in Canada and £319 to £279 in the UK. Third-party retailers have often offered discounts on HomePod, but it's the first official price drop from the mothership. The HomePod arrived only 14 months ago. The move could entice more people to buy a HomePod, though it's competing with many other recognizable brands at both its bracket and lower price points.