Why Gaining the AI Edge Is Critical in ECommerce

For decades, the shift towards Ecommerce has continued steadily across the globe, with growth consistently outpacing (and eating into) bricks and mortar retailing. The COVID pandemic has simply accelerated that shift. Yet many consumer goods companies are still behind the curve in their use of technology. Ella, my 12-year-old daughter, has illustrated this point to me several times during the past year. It begins when she shows me her phone and says, "look daddy, check out this new arts-and-crafts or room decor video on TikTok."