When to Use Data Science in SEO

Data science comes closer to SEO every day. Data science, and more exactly artificial intelligence, isn't new, but it has become trendy in our industry over the past few years. Data science crosses paths with both big data and artificial intelligence when it comes to analyzing and processing data known as datasets. Google Trends does a pretty good job of illustrating that data science, as a subject of intent, has been increasing over the years since 2004. The user intent for "machine learning" has been increasing as well, and is one of the most popular search queries.