13 Marketing Trends For 2017 That B2B Marketers Need To Understand

This piece was coauthored with Kent Huffman, Chief Marketing Officer and founder of DigiMark Partners. In 2017, B2B marketers will continue to deal with tangible growth and marketing ROI pressures. Below are 13 primary B2B marketing trends that deserve your time and attention and will help you address the challenges, opportunities, and complexities you'll undoubtedly be presented with this year. Probably the most impactful B2B marketing trend in 2017 will be a tighter focus on improving the customer experience while driving growth. Strive to use a balanced approach to building customer loyalty.