Why Sales Should Care About Salesforce and AI - Octiv

The rise of the machines is coming to the sales process. Earlier this week – just hours before the kickoff of Oracle's annual conference OpenWorld – Salesforce unveiled Salesforce Einstein, an artificial intelligence (AI) solution built to work seamlessly across Salesforce platforms. The introduction of AI to the Salesforce ecosystem provides a wide range of uses for sales and marketing teams. But how, specifically, can sales leaders and their teams leverage AI to improve sales team performance and the customer experience? And how eager should sales leaders be about incorporating AI into the sales process?