Maximizing value in the second wave of digital disruption - IBM Services

Thanks to the first round of digital disruption, e-commerce and the platform economy have become a way of life all over the world. Order on Amazon Prime with a single click and get free shipping. Compare insurance policies on The Zebra or places to stay on Booking.com. Whether it's saving gas and time by skipping the mad dash around town for supplies or finding the best deal on a hotel, the first wave of digital disruption brought consumers personalized offers, savings, and convenience beaucoup. For the companies who moved into the e-commerce and platform economy early on during this first wave, this revolution captured significant value as they monetized direct access to their customers and served as third-party aggregators in a wealth of ecosystems.