Apple's Siri Is More Popular Than Amazon Alexa For Virtual Assistant Users, Report Says

Voice assistants are the latest focus among tech companies. For Apple, its Siri voice assistant remains popular, but for the first time in a while, it's feeling the heat from the competition. In a SurveyMonkey Audience poll for USA Today, 33 percent of those responding said they use Apple's Siri the most regularly. The survey's other findings follow a rough split of general smartphone marketshare: 19 percent of respondents used Google Assistant, 6 percent named Amazon's Alexa as their primary assistant and a middling 4 percent named Microsoft's Cortana as their main assistant. USA Today noted part of Siri's popularity comes from the assistant's head start.