AI: The tool that sets high-performing sales team apart

For years, sales teams have been inundated with new apps and tools, each promising to help them navigate radical changes in how customers research and buy products. Many sales people are fatigued by tech overload – they're disillusioned by past claims of countless new tools being the next'quick fix', so it's fair that they see artificial intelligence (AI) as yet another tool in their overflowing toolboxes. And, if they listen to some analysts, it's even fair that they fear AI will take their jobs away entirely. But new data from a global study of sales professionals, the third annual State of Sales report, shows AI is being used by high-performers to address major challenges that have been building in the sales profession for years – high-performing sales teams (the top 24 per cent that have significantly increased year-over-year revenue) are nearly five times more likely than underperformers to be using AI. Ai is enabling and helping, rather than replacing, salespeople across the organisation, including inside and outside reps.