How Chatbots Can Give Retail a Customer Experience Boost

Today retailers are faced with a constant storm of challenges from battling consumer price sensitivity and digital competitors to in- story showrooming and customer complaints about service. As the retail landscape grows complex, chatbots are offered a prime opportunity to improve both customer experience and giving retailers a fighting chance. Despite this opportunity, the chatbot market forecasts naturally give a much smaller share to shopping's brick and mortar cousin of the e-commerce darling. Most of the attention we've seen so far has been on messenger bots for ecommerce experiences. But let's look at the role bots can play and are already playing in brick and mortar stores.