Council Post: Four Ways To Use AI For Marketing

When you hear the phrase "artificial intelligence," what's the first thing that comes to mind? Depending on how you've seen AI, you might see it as a beautiful or scary thing. As the CEO of a startup that's built an AI-based marketing software tool, I believe it's the former. In fact, according to a 2019 study, "40% of marketing and sales teams say data science encompassing AI and machine learning is critical to their success as a department." It's easy to see why. Marketing takes a ton of effort: planning campaigns, launching them, measuring them and making small tweaks.