Nationwide deploys SAS analytics to improve customer interaction

Nationwide has deployed SAS analytics solutions to improve up its customer interactions. SAS uses AI to create an ecosystem where those using its Analytics solution can make better decisions based on trusted data. Furthermore, using the power of AI, nationwide will be able to tap into more effective and tailored customer interactions. More than half of all email enquiries could be resolved by guiding members towards digital channels. Sentiment analysis from the SAS solutions helped Nationwide to detect the member's mood; for instance, unsurprisingly, analysts identified that people's moods worsen as the number of emails rises.