How data science can change the way we buy clothes

Over the last decade, technology has changed the way businesses operate and consumers buy. The field of fashion has been plugged into this changing scenario from the very start. Physical retail stores are now being replaced by e-commerce websites. Online and offline retailers today are using artificial intelligence (AI) to understand their customers tastes and preferences better. Using data science, fashion stylists and designers are able to identify trends and match the expectations of their end consumers. Simply put, data science is technology's ability to aggregate a large set of data, analyse it, and accordingly produce insights that determine future business decisions.