Integrating mobile and chatbot tech: 3 things marketers need to know

If you think mobile apps have lost their charm and using them doesn't excite you anymore, you're in for a real surprise. Chatbots, or bots, are taking the digital world by storm, and they're even getting integrated into mobile apps. Even industry giants are encouraging developers to work on their chatbot platforms. In April 2016, Facebook allowed all developers and businesses to build chatbots for its Messenger service. Marketers can have a field day with this, because it allows them to interact with customers and prospects. For some businesses, chatbots can replace humans in customer service, while for others, it can become a powerful marketing tool.