Meta pulls new AI image feature after days of backlash
Meta has abruptly taken down a new feature that allowed people to use its artificial intelligence (AI) tool to make fake images from user content on Instagram. The feature was part of a broad rollout of Muse Image, a new AI image generation tool Meta released on Tuesday as part of Meta AI, the company's chatbot. It allowed Meta AI users to tag public-facing accounts on Instagram and quickly use content on those accounts to create AI-generated or altered content and images. The feature quickly sparked blowback . So much so that Meta has now admitted it "missed the mark, so it's no longer available".
Jul-11-2026, 00:17:54 GMT