Only 15% of Companies Have Advanced Marketing Capabilities

Digital transformation in marketing is simply the application of information and technology to bolster marketer's performance. The marketing technology landscape has exploded in the past 3 years, with 323 marketing tech startups fetching over 11 billion from venture capitalists in 2015 alone. The unprecedented growth in marketing technology landscape is overshadowed by the massive growth of information and business related data production and consumption. We are in the age of the customer, where everyone is mobile, social, data driven and almost always connected. According to Pew 2016 research, 1 in 5 U.S. adults (50 million) are almost always online.