CART's Top 10 Predictions for 2017

Alexa and Siri become new retail customers: Home-based digital assistants like Amazon's Alexa and Apple's Siri will proliferate and expand into eCommerce, enabling consumers to'shop by voice'. These assistants are becoming pervasive as the ecosystems expand outside the home; Amazon is already integrating Alexa into Ford, BMW, and Hyundai autos and Apple is a growing force in cars. IoT hits a tipping point: The Internet of Things (IoT) has been talked about a lot for both in-home and in-store applications. Omnipresent omni-channel: Platforms are being put in place that provide consistent relevant content across every digital touchpoint while ensuring a cohesive and comprehensive user experience across devices and channels both inside and outside the store. Relevancy required: Strategic hyper-personalization goes from a'nice to have' to a necessity to keep customers (especially millennials and younger shoppers) engaged and to make the most efficient use of marketing budgets.