BBVA's Propel Venture Partners invests into psychology and machine learning tie-up business DataSine - Capital-Riesgo.es

Propel Venture Partners, BBVA's San Francisco based venture capital investment vehicle, has co-led the latest funding round into a business seeking to link up psychology and machine learning. The $5.2 million in Series A funding round into London-based AI start-up DataSine will help business launch a new platform, which combines expertise in psychology and machine learning to help smaller businesses personalize their marketing at scale. DataSine's content personalization platform Pomegranate is a collaborative AI-powered campaign platform that tailors content to personality specific to the customer. Pomegranate helps businesses tailor content to resonate with their audience, from the segment level down to the individual. It applies machine learning to behavioural data that companies already collect to build customer profiles, and provides an AI-powered content editing platform to guide marketers in tailoring a range of content elements, including words and images.