Here's how Artificial Intelligence will play a huge role in our everyday lives - ET BrandEquity

If you are a frequent online shopper, chances are you searched for, say, a belt, and the website suggested you buy something unrelated, like a coffeemaker. This will become rarer as machine learning, a subset of artificial intelligence, improves substantially. And with advancements in technologies for image recognition and search -- Google has launched this feature on its Pixel 2 phones, though it is still in beta -- ecommerce will be more interactive and intuitive. According to a report by PricewaterhouseCoopers, using different datasets to make predictions, including shopping recommendations, is the biggest area of focus in AI globally. Moreover, Amazon, Samsung and Google are training the voice assistants on their devices to get better at speaking in and understanding Indian English accents, saving us the effort of repeating our questions.