'We Swipe Left' On Tinder's 'Discriminatory' Pricing, Court Says

A California judge said "we swipe left, and reverse" a lower court's ruling. A California judge said "we swipe left, and reverse" a lower court's ruling. A California appeals court has found the dating app Tinder's pricing model to be discriminatory and says the company must stop charging older customers more for its paid premium service. Tinder has argued that the pricing difference on its Tinder Plus service was based on market research finding "customers age 30 and younger have less capacity to pay for premium services" and they "need a lower price to pull the trigger." But Judge Brian Currey, writing for California's 2nd District Court of Appeal earlier this week, wrote that Tinder "employs an arbitrary, class-based, generalization about older users' incomes as a basis for charging them more than younger users."