Digital Marketing Trends for 2017 - Smart Insights Digital Marketing Advice

Machine learning techniques apply across many of the techniques we discuss in this post including Big Data, Marketing Automation, Organic Search and Social media marketing. In our Digital Channel Essentials Toolkits within our members' area and our Digital Marketing Skills report we simplify digital marketing down to just 8 key techniques which are essential for businesses to manage today AND for individual marketers to develop skills. As defined in our question, Big Data marketing applications include market and customer insight and predictive analytics. Our social media research statistics summary shows continued growth in social media usage overall, but with reduced popularity of some social networks in some countries.