Chatbot Marketing Strategies to Grow Your Business in 2020

Companies are looking at automation and other ways to boost their marketing efforts as working smarter or doing more with less become mantras hitting many departments. How could a chatbot marketing strategy help when it comes to attracting interest and driving sales or attracting customers, and as marketers look to make use of new technology tools? The marketing department is increasingly in charge of figuring out new ways of using current technology or adopting the latest innovations to give their marketing efforts an edge. Chatbots have been around in a mass-market sense for a good few years now, and there are plenty of positive marketing stories out there. The stats look good too, with some 47% of consumers happy to buy from a bot, and sales netting close to double the average order value.